Dim: Je suis libre

This is a commercial ad of Dim. This commercial was released in November 2017 in France. Under the title of “Dim: Je suis libre”.

DIM refocuses on its founding value, freedom, which it celebrates through the “I AM FREE” claim and a new CASS BIRD campaign. Regarded by US VOGUE as “one of the greatest photographers of her generation”, she deeply expresses her vision of the DIM woman, both liberated and impertinent. #ModeEtLiberté #Dim #DimParis

It was done by Publicis 133, Paris advertising agency. And, the commercial by Production Company is New Light Films and is directed by Cass Bird.

Text:
DIM Paris
Presente
Je Suis
Comme
Je Suis
Une Femme
Par Dessus
Tout
En DIM
Je Suis
Joueuse
Attachante
Insouciante
Renversante
Je Suis
Comme
Je Suis
Je suis libre
Dim

The commercial song is “The Fox” by Lalo Schifrin. For those of you who like this song “The Fox”, you can download it from Amazon or iTunes.

And this song “The Fox” was also used in the sound track of the American drama film The Fox that was released on February 7th 1968.

Dim: Je suis libre
Client: Dim
Geo: France
Released: November 2017
Advertising Agency: Publicis 133, Paris
Copywriter: Alain Saulnier
Art director: Anick Gourlaouen
Director: Cass Bird
Director of Photography: Elodie Tahtane
Producer: Virna Martini
Production company: New Light Films
Music: The Fox by Lalo Schifrin

Leave a Reply