This is a commercial ad of Digicel. This commercial was released in July 2016 in Jamaica. Under the title of “Digicel: Bring the Beat”.
“BRING THE BEAT” is a dynamic celebration of the pulse of the Caribbean that uses music to celebrate its athletic achievements and prowess.
It allows all Digicel’s influential ambassadors, from music, media and sport, to add their ‘beat’ to promote our anthem and help it resonate across the islands.
Digicel’s role is to share and connect the passions that unite our audience, our icon and the Olympic Games. When these passions combine they represent the irrepressible spirit of the Caribbean. (Digicel “Bring the Beat” Case Study)
It was done by Boys and Girls, Ireland advertising agency. And, the commercial by Production Company is Butter and is directed by Hadi.
Meanwhile, on SoundCloud, you can listen to the entire song without even buying anything, and you can temporarily download it for free.
Digicel: Bring the Beat
Released: July 2016
Advertising Agency: Boys and Girls, Ireland
Production Company: Butter
Actors: Usain Bolt, Machel Montano
Music: Bring The Beat by Machel Montano featuring Tessanne Chin