Citroën: Citroën Inspired By You Since 1919

This is a commercial ad of Citroën. This commercial was released in March 2018 in France. Under the title of “Citroën: Citroën Inspired By You Since 1919”.

We have been with you since 1919 and we intend to remain so for a long time. Discover our new brand campaign “Inspired By” Your desire for freedom since 1919!

It was done by Traction (BETC) advertising agency. And the commercial by Production Company is Insurrection and is directed by Francois Rousselet.

Lyrics:
♬So you think you’re a Romeo
playing a part in a picture-show
Take the long way home
Take the long way home

But there are times that you feel you’re part of the scenery
all the greenery is comin’ down, boy

When lonely days turn to lonely nights
you take a trip to the city lights
And take the long way home
Take the long way home

And when you’re up on the stage, it’s so unbelievable,
unforgettable, how they adore you,
But then your wife seems to think you’re losing your sanity,
oh, calamity, is there no way…♬

Pur vision of mobility
is inspired by your desire fur freedom.

Citroën
Inspired By You
Since 1919

The commercial song is “Take the Long Way Home” performed by Roger Hodgson Co-founder of Supertramp. For those of you who like this song “Take the Long Way Home”, you can download it from Amazon or iTunes.



Citroën: Citroën Inspired By You Since 1919
Client: Citroën
Geo: France
Released: April 2018
Citroën Inspired By You Since 1919
Advertising Agency: Traction (BETC)
Creative Directors: Stéphane Xiberras, Nicolas Lautier
Art Director: Matthieu Vivinis
Strategic Planner: Philippe Martin Davis
Color Grading: MPC
Production Company: Insurrection
Director: Francois Rousselet
Director of Photography: Stephanie Fontaine
Post Production: Mikros Image
Sound Company: GUM
Music: Take the Long Way Home performed by Roger Hodgson Co-founder of Supertramp

3 Comments

  1. Ana López - Roger Hodgson Spanish Friends Club April 7, 2018
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  2. Ana López - Roger Hodgson Spanish Friends Club April 7, 2018

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