Citi: Final touches

This is a commercial ad of Citi. This commercial was released in March 2017 in United States. Under the title of “Citi: Final touches”. It was done by Publicis Worldwide advertising agency.

Wouldn’t it be great if everyone said what they meant? The Citi Double Cash card does. Earn 1% cash back when you buy and 1% as you pay. The Citi Double Cash card. Double means double.

Lyrics:
Hey Katie, let me show you behind schedule we are.
Yea, are those the pyrotchnics that are gonna startle me from a distance?
Yup.
And my impractical werdrobe changes, those all set?
Not even close.
Oh, this is probably going to shine in your eyes at the worst possible time.
Perfect.
We’re looking at real wreck here, am I right?
Wouldn’t it be great if everyone said what they meant?
The Citi Double Cash Card does.
It lets you earn double cash back, 1% when you buy and 1% as you pay.
The Citi Double Cash Card.
Double means double.

♬Turn it up, it’s your favorite song♬

The commercial song is “Chained to the Rhythm” by Katy Perry. For those of you who like this song “Chained to the Rhythm”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of Katy Perry provides the official music video of this song “Chained to the Rhythm”.

Citi: Final touches
Client: Citi
Advertising Agency: Publicis Worldwide
Chief Creative Officer: Andy Bird
Global Client Leader: Chris Rayner
Executive Creative Directors: Jim Kotulka, Avery Gross
Senior Copywriter: Peter Harris
Senior Art Director: Chris Cino
Strategy Directors: Dan Bollin, Kristen Mooney
Group Account Directors: Chris Noah, Mariana Dimitrova
Account Supervisor: Cindy Nguyen
Account Executive: Laura Traflet
Senior Producer: Jenny Schader
Chief Production Officer: Lisa Bifulco
Executive Producer: Anthony Garetti
Actress: Katy Perry (American singer and songwriter)
Music: Chained to the Rhythm by Katy Perry

Leave a Reply