This is a commercial ad of Bumble. This commercial was released in February 2019 in United States. Under the title of “Bumble: The Ball is in Her Court”.
The world will tell you that you’re not strong enough to play. They’ll tell you that your story doesn’t matter. The world will tell you that you should “be a lady.”
They’ll tell you to dream, but not too big. And to wait to be given power. But here’s what the world won’t tell you: you don’t have to wait for power. You already have it. So make the first move, in work, in love, and in life.
It was done by VMLY&R, Kansas advertising agency. And, the commercial by Production Company is Little Minx and is directed by AV Rockwell.
The world tells you to wait.
That waiting is polite, and good things will just come.
But if I waited to be invited in, I never would have stood out.
If I waited for change to happen, I never would have made a difference.
So make the first move. Don’t wait to be told your place. Take it.
Don’t wait for people to find you.
Find them. In work, In love, In life.
And most of all, don’t wait to be given power.
Because here’s what they won’t tell you.
We already have it.
♬I’m a soul survivor
I made it through the fire
I started with nothing
I’ve got nothing to lose♬
Women, the ball is in your court.
Make the first move. Download Bumble
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Bumble: The Ball is in Her Court Featuring Serena Williams (Super Bowl 2019)
Geo: United States
Released: February 2019
Advertising Agency: VMLY&R, Kansas
Executive Producer: Melissa Barany
Producer: Kelli Shannon
Executive Music Producer: Theresa Notartomaso
Producer (Melbourne): Eyvonne Carfora
Global Chief Creative Officer: Debbi Vandeven
Art Director: Kylie Vandeven
Executive Director, Global Office of the CEO: Shali Wade
Managing Director, Client Engagement: Stephanie DeCelles
Supervisor, Client Engagement: Amber Allen
Chief Strategy Officer: Amy Winger
Director, Strategy & Insights: Miriam Raisner
Production Company: Little Minx
Director: AV Rockwell
Executive Producers: Rhea Scott, Helen Hollien
Producer: Terri Shafirov
Director of Photography: Malik Sayeed
Editorial: Rock Paper Scissors
Editor: Akiko Iwakawa-Grieve
Assistant Editor: Dan Berk
Managing Director/Executive Producer: Eve Kornblum
Producer: Julianne Court
VFX Production: The Mill
Executive Producer: Andrew Sommerville
Producers: Ashley Goodwin, Ija Ochoa
Production Coordinator: Mimi Milligan
Actress: Serena Williams (American tennis player)
Music: Soul Survivor by Rita Ora