Bonds: The Queendom

This is a commercial ad of Bonds. This commercial was released in July 2018 in Australia. Under the title of “Bonds: The Queendom”.

New Originals reign supreme in our latest underwear campaign.

Meet our fierce heroines as they band together amidst an iconic Aussie bush backdrop – confident in their own skin and owning it.

It was done by Leo Burnett, Melbourne advertising agency. And, the commercial by Production Company is Playtime and is directed by Gracie Otto.

Text:
A chick flick by Bonds
Join the queendom
Gotta be Bonds

The commercial song is “Day Ones” by JessB. For those of you who like this song “Day Ones”, you can download it from Amazon or iTunes.

Meanwhile, on SoundCloud, you can listen to the entire song without even buying anything, and you can temporarily download it for free.



Bonds: The Queendom
Client: Bonds
Geo: Australia
Released: July 2018
Advertising Agency: Leo Burnett, Melbourne
CCO: Jason Williams
Director of Integrated Strategy: Ilona Janashvili
Creative Director: Daniel Pizzato
Art Director: Lucy Logan
Copywriter: Holly Burgess
Senior Agency Producer: Eliza Malone
Content Producer: Lucy Appleyard
Print Producer: Kirstie Gadsden
Motion Designer: John Angless
Group Business Director: Amanda Nicoll
Account Director: Chloe Erftemeyer
Production Company: Playtime
Director: Gracie Otto
Director of Photography: Stefan Duscio
Executive Producer: Oliver Lawrance
Producer: Tom Slater
Stylist: Ella Murphy
Hair & Makeup: Alan White & Gillian Campbell
Offline editor: Rohan Zerna @ The Butchery
Colourist: CJ Dobson @ The Refinery
Online artist: Chris Betteridge @ The Refinery
Post Producer: Freya Maddock
Sound: Sam Hopgood @ Bang Bang Studios
Photography Production: M.A.P.
Photographer: Nicole Bentley
Producer: Adam Watson
Music Company: Level Two & Electric Dreams
Actress: Zoe Trotter (Indigenous model)
Music: Day Ones by JessB

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