BMW: The 8

This is a commercial ad of BMW. This commercial was released in October 2018 in Germany. Under the title of “BMW: The 8”.

Experience the all-new BMW 8 Series Coupe in a setting never seen before. A luxury sports car driving in a city where driving is normally impossible. The Grand Canal, where gondolas float across, turns into a stage for a once-in-a-lifetime event.

In this film, you can witness the fulfillment of a lifelong dream: Driving through the canals of Venice in a sports car.

The BMW 8 Series Coupe adds a brand new chapter to BMW’s long history of sensational sports cars. Its outstanding performance and riveting design perfectly fits the thrilling driving dynamics portrayed in this film.

The worldwide market launch for the new BMW 8 Series Coupe will begin in November 2018.

It was done by Serviceplan Campaign International, Hamburg advertising agency.

Lyrics:
♬I’m alive!
And I see things mighty clear today, I’m alive!
I’m alive!
And I’m breathin’ clean, fresh air today, I’m alive!
I’m real!
I can see and touch and taste and feel and I’m alive!♬

The commercial song is “I’m Alive” by Johnny Thunder. For those of you who like this song “I’m Alive”, you can download it from Amazon or iTunes.

BMW: The all-new BMW 8 Series Coupe
Client: Bayerische Motoren Werke
Geo: Germany
Released: October 2018
Advertising Agency: Serviceplan Campaign International, Hamburg
Creative Officer Serviceplan Group: Alexander Schill, Global Chief
Executive Creative Partner: Markus Kremer
Executive Creative Partner: Thomas Heyen
Managing Partner: Florian Klietz
Creative Director: Kolja Danquah
Managment Supervisor: Kristian von Elm
Producer: Henning Rieseweber
Senior Art Director: Damian Kuczmierczyk
Senior Copywriter: Bastian Tripp
Junior Art Director: Daniel William Hill
Junior Art Director: Phillip Trübiger
Music: I’m Alive by Johnny Thunder

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