Beats by Dre: be heard

This is a commercial ad of Beats by Dre. This commercial was released in December 2016 in United States. Under the title of “Beats by Dre: be heard”.

From the locker room to the stands, Beats inspires the world’s greatest athletes and fans. It’s time to make a statement. How will you BE HEARD?

Featuring the iconic sports anthem “Seven Nation Army” by The White Stripes and a roster of the world’s best, including Cam Newton, Lebron James, Serena Williams, Owen Farrell, Tom Brady, Kevin DeBruyne, Kevin Durant, Anthony Joshua, Simone Biles, Nigel Sylvester, Conor McGregor, Antoine Griezmann, Thierry Henry, Leticia Bufoni, César Azpilicueta, Eden Hazard, Diego Costa, Cesc Fabregas, Bastian Schweinsteiger, Alexander Ovechkin, Michael Phelps, Chelsea FC, and FC Bayern.

It was done by Anomaly, New York advertising agency. And the commercial by Production Company is Prettybird and is directed by Max Malkin.

Lyrics:
♬I’m gonna fight ’em off
A seven nation army couldn’t hold me back
They’re gonna rip it off
Taking their time right behind my back
And I’m talkin’ to myself at night
Because I can’t forget
And the feeling coming from my bones says, “Find a home.”♬

Be Heard

The commercial song is “Seven Nation Army” by The White Stripes. For those of you who like this song “Seven Nation Army”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of XL Recordings provides the official music video of this song “Seven Nation Army”.

Beats by Dre: be heard
Client: Beats by Dre
Advertising Agency: Anomaly, New York
Production company: Prettybird
Director: Max Malkin
Actors: Cam Newton, LeBron James, Serena Williams, Owen Farrell, Tom Brady, Kevin Debruyne, Kevin Durant, Anthony Joshua, Simone Biles, Nigel Sylvester, Conor McGregor, Antoine Griezmann, Thierry Henry, Leticia Bufoni, Antonio Conte, César Azpilicueta, Eden Hazard, Diego Costa, Cesc Fabregas, Bastian Schweinsteiger, Alexander Ovechkin, Michael Phelps, Arjen Robben
Music: Seven Nation Army by The White Stripes

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