Bacardi: BACARDÍ X Major Lazer Snapchat Lens

This is a commercial ad of Bacardi. This commercial was released in July 2017 in United States. Under the title of “Bacardi: BACARDÍ X Major Lazer Snapchat Lens”.

We created the world’s first Snapchat lens music video for ‘Front of the Line’ by Major Lazer, and invited the world to be a part of it. Watch the full video now.

It was done by BBDO, New York advertising agency. And, the commercial by Production Company is North Kingdom.

Lyrics:
Back up back up, dumpa truck
Mek yuh rude suh, whine that up
Yuh select up tie that up
Mek yuh feel it hot like a cut
Every gyal a whine dung low
When them bruk out suh I don’t know
When Foot start cock up and bumpa a back up
Gyal whine till the sound man pack up

Every gyal… ladies dem whine (whine up for mi baby)
Every gyal I wanna see my babies in line (whine up for mi baby)
Every gyal… ladies dem whine
Cranberry, Bacardi mixed with soda, mek gyal bend over, the whole thing ova
Start buss a whine…

The commercial song is “Front Of The Line” by Major Lazer featuring Machel Montano & Konshens. For those of you who like this song “Front Of The Line”, you can download it from Amazon or iTunes.

Meanwhile, on SoundCloud, you can listen to the entire song without even buying anything, and you can temporarily download it for free.

Bacardi: BACARDÍ X Major Lazer Snapchat Lens
Client: Bacardi
Geo: United States
Advertising Agency: BBDO, New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Directors: Danilo Boer, Marcos Kotlhar
Senior Project Manager: Noreen Masih
Executive Producer: James Young
Senior Producer: Sho Matsuzaki
Business Manager: Matt Friday
Senior Account Director: Steven Panariello
Account Director: Joshua Goodman
Account Manager: Meghan Wood
Account Executive: Rachel Passman
Director, Behavioral Planning: Deyvis Rodriguez
Communications Planning Director: Patrick Tomasiewicz
Communications Planner: Bryant Lim
Production Company: North Kingdom
Executive Producers: Frida Hellden, Nina Amjadi
Tech Leads: Magnus Ostergren, Felix Hill, Daniel Isaksson
Animator: Mathias Lindgren
Music: Front Of The Line by Major Lazer featuring Machel Montano & Konshens

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