AXA: The dancer

This is a commercial ad of AXA. This commercial was released in September 2017 in United States. Under the title of “AXA: The dancer”.

Training to be the best dancer she could be. Taylor Haines is the dancer in AXA’s newest campaign.

Taylor is a young dancer from Anchorage, Alaska. She was born with a bone disorder called Fibular Hemimelia and was fitted with a prosthetic leg at a very young age.

Taylor starred in and helped choreograph the dancing for AXA’s latest campaign. You can see it here.

AXA is invested in over 500 research projects to make people’s lives better and safer. We’re restless for a reason.

It was done by Fallon, London advertising agency. And, the commercial by Production Company is Rogue Films and is directed by Mark Zibert.

Lyrics:
♬As I walk through frozen sands
Through the flames of burning lands
My feet are torn, they’re torn to strands
I will not thirst

As I cross the raging sea
Waves are crashing over me
They drag me down, they drag me down
I will not drown

They’ll know my name
After the storms are passing through
They’ll know my name
When they’ve forgotten all about you
They’ll know my name
After the storms are passing through
They’ll know my name
When they’ve forgotten all about you…♬

AXA is invested in over 500 research projects to make people’s lives better and safer.
Including advances in prosthetics technology.
We’re restless for a reason.
AXA
axa.co.uk

The commercial song is “I Shall Rise (From Rise Of The Tomb Raider)” by Karen O. For those of you who like this song “I Shall Rise (From Rise Of The Tomb Raider), you can download it from Amazon or iTunes.

In addition, the official Youtube channel of Karen O provides the official music video of this song “I Shall Rise (From Rise Of The Tomb Raider)”.

AXA: The dancer
Client: AXA
Geo: United Kingdom
Advertising Agency: Fallon, London
Executive creative director: Nick Bell
Creatives: Ronaldo Tavares, Ricardo Motti, Alexia Vasilarou, Wolf Gaertner
Designers: Nick Taylor, Leon Bowers
Executive producer: Georgina Pearson
Head of planning: Jason Knight
Strategy director: Olivier Tse
Business director: Jon Sloneem
Account manager: Thomas Prideaux
Production company: Rogue Films
Director: Mark Zibert
Producer: Sophie Weldon
Director of Photography: Ross Giardina
Editing company: Whitehouse Post
Editor: Iain Whitewright
Post-production company: The Mill
Music sync company: Major Tom
Sound: Munzie Hind, Grand Central
Actress: Taylor Haines
Music: I Shall Rise (From Rise Of The Tomb Raider) by Karen O

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