Audi Q5: React 2018

This is a commercial ad of Audi Q5. This commercial was released in March 2018 in United Kingdom. Under the title of “Audi Q5: React 2018”.

The calm within the storm. As the world becomes more connected, so does the new Audi range. With even more intuitive technology, like adaptive cruise control and self-learning personal route functions, it’s as if the new Audi Q5 has a brain.

Likewise, with our revolutionary quattro on demand, the Q5 can switch between all-wheel drive and front-wheel drive in a fraction of a second – just by monitoring driving dynamics, road conditions and driver behaviour. This is Audi intelligent technology.

It was done by BBH, London advertising agency. And the commercial by Production Company is MPC Creative and is directed by Gustav Johansson.

Lyrics:
♬I could while away the hours
Conferring with the flowers
Consulting with the rain
And my head I’ll be scratching
While my thoughts were busy hatching
If I only had a brain♬

It doesn’t just drive.
It thinks.
Audi Vorsprung durch Technik

The commercial song is “If I Only Had a Brain” originally composed for the Wizard of Oz (Arlen/Harburg), performed by Faultline. However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

The original of this song is “If I Only Had a Brain” by Ray Bolger and Judy Garland. Here, you can preview songs and check them on Amazon or iTunes.


[social_warfare]
Audi Q5: React 2018
Client: Audi
Geo: United Kingdom
Released: March 2018
Advertising Agency: BBH, London
Sound Design: Joe Wilkinson @ String and Tins
Creative Director: Uche Ezugwu
Creative Team: Callum Prior, Mark Rayson
Producer: Michelle Kendrick
Production Company: MPC Creative
Director: Alan Bibby
Executive Producer: Sophie Gunn
Editor: Ben Harrex @ Final Cut
VFX: MPC Creative
Infographics Creative Director: Ryan Jefferson-Hays
Music Supervision: The Most Radicalist, Black Sheep
Music: If I Only Had a Brain originally composed for the Wizard of Oz (Arlen/Harburg), performed by Faultline

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