Apple iPhone X: Portrait Lighting

This is a commercial ad of Apple iPhone X. This commercial was released in February 2018 in United States. Under the title of “Apple iPhone X: Portrait Lighting”.

Take a look behind the iPhone X and discover the process we went through to create Portrait Lighting. Combining timeless lighting principles with advanced machine learning, we created an iPhone that takes studio-quality portraits without the studio.

It was done by TBWA\Chiat\Day, Los Angeles advertising agency.

Lyrics:
iPhone X
Portrait Lighting
We studied
the art of portraiture
from paintings
to photographs.
We worked with
globai image makers
and the
world’s best photographers.
Combining
timeeless lighting principles
with
advanced machine learning.
To create an iPhone
that takes studio-quality portraits
without the studio.
iPhone X
Apple

The commercial song is “Line Of Sight” by Odesza features Mansionair, The Wynners. For those of you who like this song “Line Of Sight”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of Odesza provides the official music video of this song “Line Of Sight”.

Apple iPhone X: Portrait Lighting
Client: Apple
Geo: United States
Released: February 2018
Advertising Agency: TBWA\Chiat\Day, Los Angeles
Music: Line Of Sight by Odesza features Mansionair, The Wynners

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