This is a commercial ad of Alfa Romeo Giulia. This commercial was released in February 2017 in United States. Under the title of “Alfa Romeo Giulia: Dear Predictable”. It was done by The Richards Group, Dallas advertising agency.
Leave predictable behind. The all-new Alfa Romeo Giulia stirs your soul, feeds your desires and delivers a permanent escape from monotony. The Alfa Romeo Giulia says goodbye to “Predictable.” A common emotion that comes from driving any other luxury sedan.
Giulia has found her true love – a driver that appreciates her for more than just her beauty. Someone who feeds her passion and embraces her power. Therefore, she must say farewell to Predictable for good.
There’s no other way to say this.
I’ve found a permanent escape from monotony.
Someone who desires more than just beauty alone.
Who prefers elusive over usual.
Powerful over passive.
Together, we are perfectly balanced – our senses awake, our hearts racing as one.
I know this is sudden, but you know what they say: If you love something… set it free.
See you around, Giulia
La meccanica delle emozioni
2017 Alfa Romeo Giulia: Dear Predictable (Super Bowl 2017)
Client: Alfa Romeo
Advertising Agency: The Richards Group, Dallas
Agency Producer: Jenny Wolk
Creative Group Head/Writer: Julia Melle
Reative Group Head/Art Director: Terence Reynolds
Editor: Dean Pelton
Assistants: Jose Michelena, Chris Morey, Andrea Norby, Mark Scott
Audio Engineer: Russell Smith
Sound Design Support: Nick Patronella, Chris Walker
Online/efx: Nicole Brieger, David Hannah, Artie Pena, Allen Robbins, Joey Waldrip
Executive Producer: Mary Alice Butler
Voice Over: Lisa Loeb
Music: Tick of the Clock by Chromatics