adidas Women: Celebrating female creativity, creation and collaboration

This is a commercial ad of adidas Women. This commercial was released in January 2017 in United Kingdom. Under the title of “adidas Women: Celebrating female creativity, creation and collaboration”.

The adidas Women audience sits at the intersection of sport and culture – strong, independent women whose passions span well-beyond sport. To achieve any significant cut-through as a brand, any comms need to be authentic, considered and meaningful.

Over the last 3 years, adidas Women and Clubhouse have worked to champion female creativity from all walks of life. By collaborating with those already making a difference in their communities, we’ve nurtured a hyper-engaged community of women in their millions; establishing adidas Women as a brand that stands firmly for co-creation and creativity.

adidas Women Celebrating female creativity creation and collaboration
Lyrics:
♬Baby I’m wasted
All I wanna do is drive home to you
Baby I’m faded
All I wanna do is take you downtown
Baby I’m wasted
All I wanna do is drive home to you
Baby I’m faded
All I wanna do is take you downtown
Baby…♬

The commercial song is “Faded (Odesza Remix)” by ZHU. For those of you who like this song “Faded (Odesza Remix)”, you can download it from Amazon or iTunes.

adidas Women: Celebrating female creativity, creation and collaboration (2018 Clio Fashion & Beauty Bronze)
Client: adidas
Geo: United Kingdom
Released: January 2017
Production Company: Clubhouse Studios, London
Music: Faded (Odesza Remix) by ZHU

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