Adidas Originals: Originals Is Never Finished Chapter 3

This is a commercial ad of Adidas Originals. This commercial was released in August 2017 in United States. Under the title of “Adidas Originals: Originals Is Never Finished Chapter 3”.

True to the name, we have yet again re-envisioned ‘Original is never finished’. Now with the help of a new set of creators (Kendall Jenner, James Harden, 21 Savage, Young Thug, and Playboi Carti), and a new take on the iconic Frank Sinatra track, we recreate our original film to prove that #ORIGINALis never finished. When something is pushed far enough, it becomes original again.

It was done by Johannes Leonardo, New York advertising agency. And, the commercial by Production Company is RSA Films and is directed by Terence Neale.

Lyrics:
I did what I had to do and saw it through without exemption
I planned each charted course, each careful step along the byway
And more, much more than this, I did it my way

Yes, there were times, I’m sure you knew
When I bit off more than I could chew
But through it all, when there was doubt
I ate it up and spit it out
I faced it all and I stood tall and did it my way

The commercial song is “My Way” by Frank Sinatra. For those of you who like this song “My Way”, you can download it from Amazon or iTunes.

Adidas Originals: Originals Is Never Finished Chapter 3
Client: Adidas
Geo: United States
Advertising Agency: Johannes Leonardo, New York
Country: United States of America
Chief Creative Officer: Jan Jacobs
Chief Creative Officer: Leo Premutico
Creative Director: ferdinando verderi
Creative Director: Wesley Phelan
Creative Director: Matthew Edwards
Copywriter: Jeph Burton
Art Director: Hunter Hampton
Executive Producer: maria perez
General Manager: Arthur Hoeld
Global VP of Brand Communications: Alegra O’Hare
Global Director of Communications & Brand Marketing: Jenny Pham
Senior Manager Communications: Edi Borrelli
Shoot & Production Manager: Justin Townsend
Head of Integrated Production: Dana May
Film Associate Producer: Alexandra Olivo
Group Account Director: Sam McCallum
Account Director: Dominique Dalton
Account Supervisor: Gulru Soylu
Account Supervisor: Kat Pryor
Account Executive: Adriana Mariella
Production company: RSA Films
Director: Terence Neale
Director of photography: Alexis Zabe
Actors: Kendall Jenner, James Harden, 21 Savage, Young Thug, Playboi Carti
Music: My Way by Frank Sinatra

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