adidas: Here to Create Change #CreatorsUnite

This is a commercial ad of adidas. This commercial was released in August 2018 in United States. Under the title of “adidas: Here to Create Change #CreatorsUnite”.

We’re here to talk about girls in sports. We’re here to create change. Tell us what keeps you playing sports or give some words of encouragement to our sisters in sports using #CreatorsUnite. Together we can create the change we want to see in the world. The ball is in our court.

It was done by TBWA\Chiat\Day, New York advertising agency. And, the commercial by Production Company is Independent Media and is directed by Doug Liman.

Lyrics:
Of all athletes shown in media,
Only 4% are women.

♬Bite my tongue, bide my time
Wearing a warning sign
Wait ’til the world is mine
Visions I vandalize…

You should see me in a crown
I’m gonna run this nothing town
Watch me make ’em bow
One by one by one
One by one by…♬

When they’re not shown, they’re not seen.
Here to Create Change.
adidas

The commercial song is “You should see me in a crown” by Billie Eilish. For those of you who like this song “You should see me in a crown”, you can download it from Amazon or iTunes.

adidas: Here to Create Change #CreatorsUnite
Client: adidas
Geo: United States
Released: August 2018
Advertising Agency: TBWA\Chiat\Day, New York
Production Company: Independent Media
Director: Doug Liman
Hair: Elizabeth Yoon
Makeup: Elizabeth Yoon
Music: You should see me in a crown by Billie Eilish

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