adidas: Greater every run

This is a commercial ad of adidas. This commercial was released in June 2017 in United Kingdom. Under the title of “adidas Running: Greater every run”.

UltraBOOST X is the latest interpretation of the iconic UltraBOOST, adidas’ pinnacle performance running shoe. The unique design of UltraBOOST X is tailored to the shape of the female foot.

It’s all in the ADAPTIVE ARCH – alongside a purposely sculpted PRIMEKNIT upper, the silhouette hugs your foot like a second skin and adapts effortlessly to the changing shape of your foot as you run, giving you superior fit and comfort on your greatest running experience. The adidas PRIMEKNIT construction wraps underneath the arch of your foot for a perfect fit regardless of running style or form.

It was done by Iris, London advertising agency


The commercial song is “Coro De Rua” by Break The Loop. However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Meanwhile, on SoundCloud, you can listen to the entire song without even buying anything, and you can temporarily download it for free.

adidas Running: Greater every run
Client: adidas
Geo: United Kingdom
Released: June 2017
Advertising Agency: Iris, London
Creative directors: Ross Taylor, Gabi Mostert
Planner: Maria Kivimaa
Account Team: Simon Yoxall, Nicola Malcolm, Amy Hyman, Lottie Tonks
Agency producers: Ash Durant, Michael Hanney
Photographer: Cole Sprouse
Agent/production: Lga, London
Local service company: Barrio, Spain
UBX film director: Sarah Chatfield
Prod company: Friend London
Music: Coro De Rua by Break The Loop

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