adidas: Create Positivity

This is a commercial ad of adidas. This commercial was released in July 2017 in United States. Under the title of “adidas: Create Positivity”. It was done by 72andSunny, Los Angeles advertising agency

From the field, to the court, to the pitch, creativity changes everything. Create your own waves. Create positivity.

Watch the latest campaign from adidas, featuring appearances by Dak Prescott, Joel Embiid, Kris Bryant, Carlos Correa, Candace Parker, Deandre Hopkins, and Robbie Rogers.

Lyrics:
Now, I ain’t riding no waves
Too busy making my own waves, baby
I ain’t riding no waves
Too busy making my own waves, baby
I ain’t riding no waves
Too busy making my own waves, baby
I ain’t riding no waves
Too busy making my own waves, baby
Surfin’ on my own wave, baby
Surfin’ on my own wave, baby
Surfin’ on my own wave, baby…

The commercial song is “Surfin'” by Kid Cudi featuring Pharrell Williams. For those of you who like this song “Surfin’”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of Kid Cudi provides the official music video of this song “Surfin’”.

adidas: Create Positivity
Client: adidas
Geo: United States
Advertising Agency: 72andSunny, Los Angeles
Creative Director: Josh Braithwaite
Writer: Josh Braithwaite
Creative Director: Ben Hodgin
Designer: Ben Hodgin
Writer: Tyree Harris
Designer: Kwaku Beke
Chief Production Officer: Tom Dunlap
Executive Film Producer: Jim Haight
Senior Film Producer: Lindsey Wood
Junior Film Producer: Skyler Courter
Actors: Dak Prescott, Joel Embiid, Kris Bryant, Carlos Correa, Candace Parker, Deandre Hopkins, Robbie Rogers
Music: Surfin’ by Kid Cudi featuring Pharrell Williams

Leave a Reply