Acura: Super Runs in the Family

This is a commercial ad of Acura. This commercial was released in January 2018 in United States. Under the title of “Acura: Super Runs in the Family”.

Acura RLX, Acura NSX, Acura MDX, Precision Crafted Performance is the future of this brand but it’s not a destination. It’s a mindset and a commitment to doing new and challenging things based on our own unique ideas for our customers.

It was done by MullenLowe, Boston advertising agency. And, the commercial by Production Company is Imperial Woodpecker and is directed by Mark Jenkinson.

The commercial song is “Super Bad” by James Brown. For those of you who like this song “Super Bad”, you can download it from Amazon or iTunes.



Acura: Super Runs in the Family
Client: Acura
Geo: United States
Released: January 2018
Advertising Agency: MullenLowe, Boston
Managing Director: Cameron McNaughton
CCO: Mark Wenneker
Executive Creative Director: Margaret Keene
Creative Director-Art: Nik Piscitello
Senior Copywriter: Jake Gunderson
VP, Executive Producer: Alli Taylor
Producer: Zack Williams
VP, Group Account Director: Nicole Neopolitan
Account Supervisor: Kylie Mugg
Music Producer: Danica Bates
Associate Director, Business Affairs: Davina Turnbull
Business Affairs Manager: Nickie Kolb
Product Knowledge Director: Curtis Millward
Production Company: Imperial Woodpecker
Director
: Mark Jenkinson
Executive Producer, Managing Partner: Doug Halbert
Executive Producer
: Charlie Cocuzza
Producer: Robby Mooring
VFX Production: The Mill
Executive Producer: Pete King
Producer: Adam Goins, Alex Bader
Production Coordinator: Jake Fritz
Shoot Supervisor: John Leonti, Matt Bohnert, Steve Cokonis, Tawfeeq Martin
VFX Creative: The Mill
Creative Director: John Leonti
2D Lead Artist: Martin Karlsson, Daniel Thuresson
3D Lead Artist: Matt Bohnert
FX Lead Artist: Daniel Stern
Tracking Supervisor: Michael Lori
CG Supervisor (Bangalore): Manjunath Shivaprasad
Colour: The Mill
Colourist: Adam Scott
Executive Producer, Colour: Thatcher Peterson
Senior Colour Producer: Liza Kerlin
Voice Over: Michael B. Jordan (American actor)
Music: Super Bad by James Brown

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