Secret Deodorant: Raise

This is a commercial ad of Secret Deodorant. This commercial was released in April 2016 in United States. Under the title of “Secret Deodorant: Raise”.

Why are women still getting paid less than men when they’re just as awesome?

It was done by Wieden+Kennedy, Portland advertising agency. And the commercial by Production Company is Anonymous Content and is directed by Aoife McArdle.

Lyrics:
Lucy: (Clears throat) Mr. Kendall, um.
Lucy: Ugh. Mleh.
Lucy: I need to ask you a favor. Not really, not really a favor. Just like…
Lucy: Mr. Kendall, I worked on the Padstow team, actually, and we won the business.
Lucy: I mean, just helped.
Lucy: Okay, Lucy. (Clears throat)
Lucy: Casual. Bob!
Lucy: Bobby. How’s it going? You’re looking great. That tie is super sick.
Lucy: You know, Todd makes more than I do, and he’s only worked here for two years.
Lucy: You know I’m also a really. Great. Leader.
Lucy: (Deep breath)
Lucy: Really have things…
Lucy realizes she’s not alone in the bathroom. A toilet flushes. A woman walks up.
Woman: Do it.
Lucy: (Deep breath)
Stress test #4528
At 3 o’clock
Lucy does her part to close the wage gap
Secret Clinical Strength
Stress Tested For Women

The commercial song is “Proposal” by Will Canzoneri (Marmoset). However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Secret Deodorant: Raise #StressTest
Client: Secret
Advertising Agency: Wieden+Kennedy, Portland
Art Director: Johan Arlig
Copywriter: Justine Armour
Producer: Jessica Staples
Production Company: Anonymous Content
Director: Aoife McArdle
Director of Photography: Alexis Zabe
Mix Company: Lime Studios
Mixer: Sam Casas
Sound Design Company: Barking Owl
Sound Designer: Michael Anastasi
Actors: Emily Labowe (Lucy), Kelly Keaton (Woman)
Music listings:
01. Proposal by Will Canzoneri
02. Raise by Jeffrey Brodsky
03. Three Dots by Kerry Smith

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