Sainsbury’s: The greatest gift

This is a commercial ad of Sainsbury’s. This commercial was released in November 2016 in United Kingdom. Under the title of “Sainsbury’s: The greatest gift”.

Presenting the new Sainsbury’s Christmas Advert – a joyous Christmas musical created in stop frame animation featuring vocals by James Corden. It tells the story of Dave, a hard-working and devoted Dad, who realises that the greatest gift he can give people this Christmas is his time.

As the first snow falls, we find our hero Dave caught up in the Christmas whirlwind – all he wants to do is to get home to spend time with his family, but all sorts of Christmas duties and calamities are getting in his way. That is until he sees a gingerbread man on his daughter’s bedside table that they’ve made to look like him. That gives him a genius brainwave… #ChristmasIsForSharing

It was done by Abbott Mead Vickers BBDO, London advertising agency. And the commercial by Production Company is Passion Pictures and is directed by Sam Fell.

Lyrics:
Another year over Where do they go to?
It’s a mystery
Now it’s December
So much to remember Before Christmas Eve
I’m already late and my train is delayed
Disruptions on the line I race into work
and the place is berserk Yes it’s Christmas time

I want to find the greatest gift I can give my family
But right now I don’t have time to breathe

The streets are chaotic, the shops idiotic There’s a queue for the queue
A granny’s taking her time at the front of the line
“Ninety one, ninety two”
There’s a party at work And the manager’s twerkin’ inappropriately
To top off the day
Another train is delayed It’s a catastrophe

Christmas Time is here
I’d like to spend the time with the ones I love so dear

I’m tryin’ to find the greatest gift I can give my family
I don’t have time there’s only one of me
Tell me how do people do it all? I’ll never get it done
If only there were a way to be In two places at once

Wait! That gives me an idea!

If I wasn’t alone What if I had a clone
I could do so much more It would all be a breeze
With a couple more me’s I’d have time galore

I want to find the greatest gift I can give my family
The greatest gift I can give is ME!

Now I can meet with the boss And empty out my inbox all simultaneously
Leaving me time to spend With my family and friends
Where I want to be

I want to find the greatest gift I can give my family
The greatest gift I can give is me!
I want to find the greatest gift I can give my family
The greatest gift I can give is me!
I want to find the greatest gift I can give my family
The greatest gift I can give The greatest gift I can give …is me!

The commercial song is “The Greatest Gift For Christmas Is Me” by James Corden. However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Sainsbury’s: The greatest gift
Client: Sainsbury’s
Advertising Agency: AMV BBDO (Abbott Mead Vickers BBDO), London
Production company: Passion Pictures
Animation director: Sam Fell
Audio post-production: Owen Griffiths, Jungle
Composer: Bret McKenzie
Music: The Greatest Gift For Christmas Is Me by James Corden

Leave a Reply