REI: #OptOutside

This is a commercial ad of REI. This commercial was released in October 2015 in United States. Under the title of “REI: #OptOutside”.

Since 1938 we’ve been dedicated to getting people outside. On 11/27 the co-op is closing all 143 stores so our employees can do just that. We hope to see you and all 5.5 million of our members out there too. Join us at optoutside.rei.com.

It was done by Venables Bell & Partners, San Francisco advertising agency. And the commercial by Production Company is Tool of North America and is directed by Benji Weinstein.

Lyrics:
Time to step outside, time to step outside
Time to step out, time to step out
Time to step outside, time to step outside
Time to step outside you

House on fire, leave it all behind you
Dark as night, let the lightning guide you

Step outside, time to step outside, time to step outside
Time to step outside you…

The commercial song is “Step Out” by José González. For those of you who like this song “Step Out”, you can download it from Amazon or iTunes.

Meanwhile, on SoundCloud, you can listen to the entire song without even buying anything.

REI: #OptOutside
Advertising Agency: Venables Bell & Partners, San Francisco
Production Company: Tool of North America
Director: Benji Weinstein
Music: Step Out by José González

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