People for Good: We All Fit

This is a commercial ad of People for Good. This commercial was released in December 2016 in Canada. Under the title of “People for Good: We All Fit”.

Not everyone would be willing to give the shirt off their back for a stranger, but would you put a shirt on your back with a stranger? People for Good approached random Canadians and asked them to share a t-shirt. Here’s what happened. #WeAllFit

It was done by Zulu Alpha Kilo, Toronto advertising agency. And the commercial by Production Company is Zulubot, Toronto and is directed by Michael Headford.

Lyrics:
♬Oh people are changing
I said people, people are changing
Don’t you know this old world, this old world is changing
How do I know?
Let me tell you so
One more example
Take your time
When we were afraid to even talk
White and black, red and yellow
Never could walk side by side
Now we can
There’s one love for your fellow man
Dozens of people, all of us joining hands
People, oh people are changing
I said people, people are changing
This old world, this old world is changing
How do I know?
Let me tell you so
Young people, dig this
Take the time when everybody looked down on you with a frown♬

Would you give the shirt off your back to a stranger?
What about get in a shirt with them?
The Human Race Is A Team Sport
people for good.ca
We all fit in this world together.
peopleforgood.ca
#WeAllFit

The commercial song is “People Are Changin'” by Timmy Thomas. For those of you who like this song “People Are Changin’”, you can download it from Amazon or iTunes.

People for Good – The Togetherness Shirt: We All Fit
Client: People for Good
Advertising Agency: Zulu Alpha Kilo, Toronto
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Allen Oke
Senior Art Director: Allan Mah
Writer: Jacob Pacey
Agency Producer: Jackie Pal
Print Producer: Kari Macknight Dearborn
Production company: Zulubot, Toronto
Director: Michael Headford
Director of photography: Michael Headford
Producer: Jackie Pal
Video Post Facility / Editing Company: Zulubot
Editor: Michael Headford
Account Team: Kendal Saby
Publishing Agent: Sony ATV
Media: Media Experts
Music: People Are Changin’ by Timmy Thomas

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