Nike: Equality

This is a commercial ad of Nike. This commercial was released in February 2017 in United States. Under the title of “Nike: Equality”.

Show your support for Equality on social media.
Is this the land history promised?
This field of play.
Where the dream of fairness and mutual respect lives on.
Where you are defined by actions, not your looks and beliefs.
For too long these ideals have taken refuge inside these lines.
Equality should have no boundaries.
The bond between players should exist between people.
Opportunity should be indiscriminate.
Worth should outshine color.
The ball should bounce the same for everyone.
If we can be equals here, we can be equals everywhere. #Equality #nike

It was done by Wieden+Kennedy, Portland advertising agency. And, the commercial by Production Company is Prettybird and is directed by Melina Matsoukas.

Lyrics:
Is this the land history promised?
Here, within these lines, on this concrete court, this patch of turf.
Here, you’re defined by your actions, not your looks or beliefs.
Equality should have no boundaries.
The bonds we find here should run past these lines.

♬It’s been a long, long time coming
But I know
I know a change gon’ come
Oh yes it will♬

Opportunity should not discriminate.
The ball should bounce the same for everyone.
Worth should outshine color.
If we can be equals here…
We can be equals everywhere.

♬Change gon’ come, oh yes it will♬

The commercial song is “A Change is Gonna Come” by Alicia Keys. However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

The original of this song is “A Change is Gonna Come” by Sam Cooke. Here, you can preview songs and check them on Amazon or iTunes.

Nike: Equality
Client: Nike
Advertising Agency: Wieden+Kennedy, Portland
Creative Directors: Chris Groom, Antony Goldstein
Copywriter: Kervins Chauvet
Art Director: Nate Nowinowski
Integrated Production Director: Matt Hunnicutt
Producer: Julie Gursha
Associate Producer: Emily Knight
Senior Business Affairs Manager: Dusty Slowik
Production Company: Prettybird
Director: Melina Matsoukas
Executive Producer: Suzanne Hargove
Line Producer: Jonathan Wang
Director of Photography: Malik Sayeed
Editorial Company: Joint Editorial
Animation Director: Piotr Karwas
VFX Producer: Diana Cheng
Managing Director: Michael Pardee
Music Supervision: Walker
Executive Producer: Sara Matarazzo
Senior Producer: Abbey Hendrix
Mix Company: Eleven
Audio Mixer: Jeff Payne
Audio Mix Assistant: Jordan Meltzer
Mix Executive Producer: Melissa Elston
SD Company: Barking Owl
Sound Designer: Morgan Johnson
Producer: Kelly Bayett
Voice Over: Michael B. Jordan
Actors: LeBron James, Serena Williams, Kevin Durant
Music: A Change is Gonna Come by Alicia Keys

Leave a Reply