Nike Basketball: The Conductor

This is a commercial ad of Nike Basketball. This commercial was released in April 2016 in United States. Under the title of “Nike Basketball: The Conductor”.

Depending on who you ask, Kobe Bryant was basketball’s greatest hero or its greatest villain. As he walks off the court for the last time, opponents and fans tell him how they really feel.

It was done by Wieden + Kennedy, Portland advertising agency. And, the commercial by Production Company is Anonymous Content and is directed by Mark Romanek.

Lyrics:
I’ve been hating you
Too long
To stop now
You’re retiring
Cause you want to be free
My hate was growing stronger
As you became a habit to me
Me!
Don’t make me stop now
I hate, well I hate you with all my heart
I hate you, I hate you, I hate
Don’t make me stop
Don’t make me stop now

The commercial song is “I’ve Been Loving You Too Long” by composer Andrew Feltenstein & John Nau (Beacon Street Studios). However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

The original of this song is “I’ve Been Loving You Too Long” by Otis Redding. Here, you can preview songs and check them on Amazon or iTunes.

Nike Basketball: The Conductor
Client: Nike
Advertising Agency: Wieden+Kennedy, Portland
Creative Directors: Alberto Ponte and Ryan O’Rourke
Copywriter: Josh Bogdan and Nathaniel Friedman
Art Director: Jacob Weinstein
Production Company: Anonymous Content
Director: Mark Romanek
Executive Producers: SueEllen Clair, Eric Stern
Producer: James Graves
Director of Photography: Greig Fraser
Editorial Company: Exile
Editor: Eric Zumbrunnen
Post Producer: Brittany Carson
Post Executive Producer: CL Weaver
VFX Company: MPC LA
VFX Supervisor: Michael Gregory
Lead Compositor: Brian Williams
Executive Producer: Lexi Stearn
VFX Producer: Brian Friel
Colorist: Mark Gethin
Actors: Dusan Brown, Ary Katz, Chris Lawrence, Kobe Bryant
Music: I’ve Been Loving You Too Long by composer Andrew Feltenstein & John Nau (Beacon Street Studios)

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