Lexus IS: Sriracha In Everything

This is a commercial ad of Lexus IS. This commercial was released in November 2016 in United States. Under the title of “Lexus IS: Sriracha In Everything”. It was done by Team One, Los Angeles advertising agency.

The Lexus Sriracha IS was made with one simple philosophy in mind: Put Sriracha in everything. The paint, the steering wheel, even the key fob. We wanted this car to be as hot as possible. Now it’s so hot, it’s spicy.

Lyrics:
Sriracha
Tuong Ot Sriracha
So hot it’s spicy
Lexus

The commercial song is “Afterglow” by canadian orchestral composer Trevor Morris. For those of you who like this song “Afterglow”, you can download it from Extreme Music.

Meanwhile, on Extreme Music, you can listen to the entire song without even buying anything, and you can temporarily download it for free.

Lexus IS: Sriracha In Everything
Client: Lexus
Advertising Agency: Team One, Los Angeles
Chief Creative Officer: Chris Graves
Executive Creative Director: Alastair Green
Associate Creative Directors: Amanda Abrams, Ryan DiDonato
Digital Art Director: Adam Bright
Copywriter: Eric Jorgensen
Photographer: Matt Hartz
Producer: Kerry Ko
Art Producer: Katie Buntsma
Group Account Director: Joel Dons
Music: Afterglow by Trevor Morris

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