Lavazza: #ImBack Featuring Andre Agassi

This is a commercial ad of Lavazza. This commercial was released in August 2016 in United States. Under the title of “Lavazza: Im Back”.

Ten years ago, Andre Agassi said goodbye to the game of tennis — the game he changed forever. The same way Luigi Lavazza changed the coffee industry by inventing espresso 120 years ago. Now, the two brands with the same exciting, innovative spirits are teaming up to change the lives of underprivileged kids — starting at the US Open.

It was done by Sapient Nitro, Boston advertising agency. This commercial was directed by Michael Haussmann.

The first song which was used in the commercial ad of Lavazza is “I’m Back” by Themusicbank. However, This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

And the second song is “Prima Di Dividerci Da Voi” (“L’italiana in Algeri”, Act 1) by Gioachino Rossini. For those of you who like this song, you can download it from Amazon or iTunes.

Also, there is “Behind the Scenes” that contains fun behind stories recorded while producing the commercial ad of Lavazza.

Lavazza: #ImBack Featuring Andre Agassi
Client: Lavazza
Advertising Agency: Sapient Nitro, Boston
Executive Creative Director: Boris Stojanovic
Client Services: Steve Daraio
Associate Creative Director: Paul Amelchenko
Client Services Director: Alan Clisch
Senior Producer: Jose Acosta
Senior Art Director: Stacey Groth
Associate Copywriter: Jonathan Fernandez
CDP: The Family
Director: Michael Haussmann
Director of photography: Mark Patten
Producer: Tommaso Haimann
Art Director: Tonino Zera
Stylist: Diamante Cavalli
Shooting Location: Sutri, Viterbo
Actor: Andre Agassi
Music listings:
01. I’m Back! by Themusicbank
02. Prima Di Dividerci Da Voi (“L’italiana in Algeri”, Act 1) by Gioachino Rossini

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