Infiniti: Empower the Drive

This is a commercial ad of Infiniti. This commercial was released in July 2016 in United States. Under the title of “Infiniti: Empower the Drive”.

There are those that are driven to see beyond. Those that look at the open road as a chance to prove what they are really capable of.

At INFINITI, we build machines in pursuit of human potential. For both our cars and the people that drive them. We push our technology and it pushes back, inspiring us to move forward.

It was done by Crispin Porter & Bogusky advertising agency. And the commercial by Production Company is The Mill and is directed by Randall Stevens.

The commercial song is “The Way” by Zack Hemsey. This is a great cover. For those of you who like this song “The Way”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of Zack Hemsey provides the official music video of this song “The Way”.

Infiniti: Empower the Drive
Client: Infiniti
Advertising Agency: Crispin Porter & Bogusky
Producer: Marco Vidalis
Chief Creative Officer: Kevin Jones
Creative Director: Steve Clarke
Executive Producer: Sarah Patterson
VP, Director of Content Production: Kate Hildebrant
Art Director: Nicolas Randall
Copywriter: Joe Stevens
Account Director: Alison Kaplan (LA), Michaela Lyon (Hong Kong)
Music Producer: Andy Hamm
Content Supervisor: Nancy Ramirez
Content Manager: Melissa Krause
Product Director: John Frazier
Production Company: The Mill
Director: Randall Stevens
Executive Producer: Luke Colson
Post Producer: Jordan Sharon
Live Action Producer: Richard Berman
Music: The Way by Zack Hemsey

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