House of Fraser: Turn it on

This is a commercial ad of House of Fraser. This commercial was released in March 2016 in United Kingdom. Under the title of “House of Fraser: Turn it on”.

Directed by award-winning director Dave Meyers who is best known for his stand out Grammy award-winning music videos for artists such as Missy Elliot, Rihanna and Katy Perry. His advertising credentials began when he exploded into the advertising scene after winning a Cannes Lion for directing the famous Apple iPod Silhouettes Campaign.

The ad is set to the track ‘Banshee’ by the refreshingly candid, Brooklyn based popstar Santigold; and the high energy contemporary dance choreography was led by English based dancer and choreographer Aaron Sillis. Sillis has danced for many leading popstars of today; from Kylie to Rihanna, and has most recently choreographed highly successful performances for FKA twigs.

‘Turn it on’ is a re-awakening of the senses – a celebration of the return of Spring and all the colour and fashion it brings. Styling is by fashion stylist Stevie Westgarth and features key spring/summer trends including mismatched florals and luxury utilitarian wear.

It was done by Altmann + Pacreau advertising agency. And, the commercial by Production Company is RadicalMedia and is directed by Dave Meyers.

Lyrics:
Come on, come on
Come on, come on
Come on, come on
Come on, come on
Come on, come on
Come on, come on
Step off the edge, come on
Sweat it all out, come on
Let me play with fire tonight, come on
Dancing through the siren, alright, come on
Rip it up, I’ll have me a good time, come on
There’s something about it okay, come on
Come on, come on

The commercial song is “Banshee” by Santigold. For those of you who like this song “Banshee”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of Santigold provides the official music video of this song “Banshee”.

House of Fraser: Turn it on
Advertising Agency: 18 Feet & Rising
Production Company: RadicalMedia
Director: Dave Meyers
Music: Banshee by Santigold

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