Honda Civic: Up

This is a commercial ad of Honda Civic. This commercial was released in February 2017 in United Kingdom. Under the title of “Honda Civic: Up”.

Long ago, Soichiro Honda, the founder of Honda, uttered simple but extremely powerful words; “Instead of being afraid of the challenge and failure, be afraid of avoiding the challenge and doing nothing”. The 2017 Honda Civic continues this belief.

Through brave and daring design the new Civic is more than a mere iteration, it is truly distinctive from it’s predecessors, inside and out.

It was done by Wieden+Kennedy, London advertising agency. And, the commercial by Production Company is Colonel Blimp, London and is directed by Pedro Martin-Calero.

The commercial song is Original Music by Siren. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Honda Civic: Up
Client: Honda
Advertising Agency: Wieden+Kennedy, London
Creative director: Scott Dungate
Copywriter: Jason Scott
Art director: Joris Philippart
Designer: Simon Elvins
Executive creative directors: Tony Davidson, Iain Tait
Agency executive producer: James Guy
Group account director: Nick Owen
Account director: James McHoull
Account manager: Olivia Amato-Pace
Planning director: Matt Walters
TV producers: Michelle Brough, Samara Zagnoviev
Print producers: Mark D’abreo, Rebecca Herbert
Production company: Colonel Blimp, London
Executive producer: Paul Weston
Director: Pedro Martin-Calero
Producer: Dougal Meese
Director of photography: Eric Gautier
Sound company: Factory Studios
Music producer: Sian Rogers
Music: Original Music by Siren

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