FIAT 500X Crossover: Take it for a spin

This is a commercial ad of FIAT 500X Crossover. This commercial was released in August 2016 in United States. Under the title of “FIAT 500X Crossover: Take it for a spin”.

The 2016 FIAT 500X Crossover, with available all-wheel-drive and Dynamic Selector Traction Control System, is the perfect car to take for a spin just about anywhere. And with room for five and the highest possible IIHS Safety Rating in its class, the 500X Crossover is a whole new way to look at FIAT.

To create this first-of-its-kind commercial, FIAT used a GoPro attached to a Centriphone rig developed by Nicolas Vuignier to capture the 500X Crossover from every angle, and show off its capability and stylish Italian design.

It was done by FCB, Chicago advertising agency. And the commercial by Production Company is Partizan Films and is directed by Jared Eberhardt.

Lyrics:
Somebody save your soul ’cause you’ve been sinning in this city I know
Too many troubles, all these lovers got you losing control
Hey!
I can make your hands clap

The commercial song is “HandClap” by Fitz and the Tantrums. For those of you who like this song “HandClap”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of Fitz and the Tantrums provides the official music video of this song “HandClap”.

FIAT 500X Crossover: Take it for a spin
Client: Fiat
Advertising Agency: FCB, Chicago
Chief Creative Officer: Todd Tilford
Associate Creative Directors: Jasmin Whitmore, Marianna Ruiz
Executive Producer: Jenny Hoffman
Producer: Mary Ann Holecek
Account Leads: Kelly Graves, Brooke Ward
Director Strategic Planning: Tom Hehir
Copywriter: Tim Mason
Production Company: Partizan Films
Director: Jared Eberhardt
Head of Production: Molly Griffin
Managing Director / Executive Producer: Lisa Tauscher
Line Producer: Kali Niemann
Director of Photography: Sebastian Pfaffenbichler
Music: HandClap by Fitz and the Tantrums

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