Discover Los Angeles: Electric

This is a commercial ad of Discover Los Angeles. This commercial was released in March 2017 in United States. Under the title of “Discover Los Angeles: Electric”.

Los Angeles is not just a city. It’s also a magical backdrop of endless skies, urban beauty, grit and glamor that conjure up feelings every bit as special and unique as the city’s physical attractions.

So for Discover Los Angeles’ latest campaign, Mistress wanted to entice travelers to see Los Angeles through a different lens and moved the brand away from traditional tourism checklist campaigns – instead creating beautiful visual metaphors that captured the emotion of an L.A. moment. Each film brings to life the mood and magic of visiting an iconic Los Angeles location and inspires travelers to come and experience something far deeper than a token selfie.

It was done by Mistress, Santa Monica advertising agency. And, this commercial was directed by Starr Whitesides.

The commercial song is “Soul Sound System” by D/troit. For those of you who like this song “Soul Sound System”, you can download it from Amazon or iTunes.

Discover Los Angeles: Electric
Client: Discover Los Angeles
Advertising Agency: Mistress, Santa Monica
Director Of Photography: Starr Whitesides
1st Ad: Freddie Childress
Stylist: Marjan Malakpour
Hair: Pamela Neal
Makeup: Mynxii White
Music: Soul Sound System by D/troit

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