Candy Crush Soda Saga: Candy Crush Soda

This is a commercial ad of Candy Crush Soda Saga. This commercial was released in November 2014 in United States. Under the title of “Candy Crush Soda Saga: Candy Crush Soda”.

We were appointed by King, makers of the world-famous Candy Crush Saga game and franchise in April this year. Our first campaign, potentially the biggest entertainment launch ever, is a full-scale global ad campaign to launch Candy Crush Soda Saga, the sister title to Candy Crush Saga.

Our integrated campaign kicks off with a 60’’ brand advert showing a woman transforming her boringly routine day with a little magic from Candy Crush Soda Saga. #Sodalicious.

It was done by WCRS, London advertising agency. And the commercial by Production Company is Traktor and is directed by Traktor.

Lyrics:
♬I know a guy who’s tough but sweet
He’s so fine he can’t be beat
He’s got everything that I desire
Sets the summer sun on fire
I want candy♬

Candy Crush Soda Saga
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The commercial song is “I Want Candy” by Bow Wow Wow. For those of you who like this song “I Want Candy”, you can download it from Amazon or iTunes.

Through the tag below, you can view advertisements relating to the brand.

Candy Crush Soda Saga: Candy Crush Soda
Client: King.com
Advertising Agency: WCRS, London
Creative Director: Jo Moore
Creatives: Alex Bingham, Conrad Swanston
Planning: Matt Willifer, Hayley Pardoe, Rory Foster
Media Agency: Starcom Mediavest Group
Production Company: Traktor
Director: Traktor
Producer: Richard Ulfvengren
Editor: Edward Line / Final Cut
Post-Production: MPC
Audio: Patch Rowland / Final Cut Audio
Actors: Sunil Narkar, Zack Kahn
Music: I Want Candy by Bow Wow Wow

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