Apple iPhone: The Human Family – Shot on iPhone

This is a commercial ad of Apple iPhone. This commercial was released in August 2016 in United States. Under the title of “Apple iPhone: The Human Family – Shot on iPhone”. It was done by TBWA/Media Arts Lab, Los Angeles advertising agency.

Apple’s newest commercial aims to positively represent global diversity by using photos shot on an iPhone, set to the narration of Maya Angelou’s “Human Family”. The ad will debut on TV during the Olympic Opening Ceremonies. #ShotoniPhone

Lyrics:
I note the obvious differences
in the human family.
Some of us are serious,
some thrive on comedy.
Some declare their lives are lived
as true profundity,
and others claim they really live
the real reality.
The variety of our skin tones
can confuse, bemuse, delight,
brown and pink and beige and purple,
tan and blue and white.
I’ve sailed upon the seven seas
and stopped in every land,
I’ve seen the wonders of the world
not yet one common man.
I know ten thousand women
called Jane and Mary Jane,
but I’ve not seen any two
who really were the same.
Mirror twins are different
although their features jibe,
and lovers think quite different thoughts
while lying side by side.
We love and lose in China,
we weep on England’s moors,
and laugh and moan in Guinea,
and thrive on Spanish shores.
We seek success in Finland,
are born and die in Maine.
In minor ways we differ,
in major we’re the same.
I note the obvious differences
between each sort and type,
but we are more alike, my friends,
than we are unalike.
We are more alike, my friends,
than we are unalike.
We are more alike, my friends,
than we are unalike. (Scientific American)

The music and artist in this commercial wasn’t made public, so I can’t find out who they are. If you know the music title and artist, please leave a comment about their information.

Apple iPhone: The Human Family – Shot on iPhone
Client: Apple
Advertising Agency: TBWA/Media Arts Lab, Los Angeles
Voice Over: Maya Angelou
Music: Original Music by Unknown artist

Related Commercials:

Leave a Reply