Always: #LikeAGirl – Keep Playing

This is a commercial ad of Always. This commercial was released in June 2016 in United States. Under the title of “Always: #LikeAGirl – Keep Playing”.

It was done by Leo Burnett Chicago, Chicago advertising agency. And, the commercial by Production Company is Hungry Man and is directed by Nanette Burstein.

Join Always in our mission to increase girls’ confidence by encouraging girls to Keep Playing #LikeAGirl. How many times have we heard comments like “girls shouldn’t play that sport” or seen girls’ teams playing in half-filled arenas? What impact does this have on girls and their desire to play sports? Today, 7 out of 10 girls feel they don’t belong in sports. And as they’re pressured to conform to societal expectations, it’s no wonder that at puberty girls’ confidence plummets and half quit sports. Yet sports are exactly what help girls stay confident!

Always wants to keep girls playing, because sports are critical in building confidence. In fact, a recent NHCS study found that women aged 18 to 24 are twice as likely to be confident if they play sports regularly than those who do not play at all! And yet, society is not tackling the silent issue of girls dropping out of sports. Always wants to change that!

The commercial song is Original Music by composer Timo Elliston (Bang). This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Always: #LikeAGirl – Keep Playing
Client: Always
Advertising Agency: Leo Burnett Chicago, Chicago
Production Company: Hungry Man
Director: Nanette Burstein
Music: Original Music by composer Timo Elliston (Bang)

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