Adidas Y-3: Spring / Summer 2017

This is a commercial ad of Adidas Y-3. This commercial was released in January 2017 in United States. Under the title of “Adidas Y-3: Spring / Summer 2017”.

The Y-3 S/S17 campaign film traverses a futuristic dystopia where the protagonists find themselves on the wrong side of an authoritarian regime. This world is derived from the unique features and innate details that make up the S/S17 collection.

From the artistic underground to the corridors of power, the film is a compelling investigation of political hierarchies. It questions the viability of privacy in a world of state-sponsored surveillance while revealing the shifting interplay between consciousness and memory.

It was done by Blackrose, New York advertising agency. This commercial was directed by Robert Broadhurst.

The commercial song is Original Music by Son Lux. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Adidas Y-3: Spring / Summer 2017
Client: Adidas
Advertising Agency: Blackrose, New York
Director: Robert Broadhurst
Producer: Kori Shadrick
Director of Photography: Aaron Platt
Lighting Design: John Torres
Color: Paul Harrison / Freefolk
Talent: Louie
Talent: Zlata
VFX Lead: John Shafto
UI Design: Toros Köse
Sound: Sonic Union
Mix Engineer: Brian Goodheart
Sound Designer: Owen Shearer
Studio Director: Justine Cortale
Scheduling Producer: Pat Sullivan
Set Design: Anthony Asaro
Lead Compositor: John Stanch
Music: Original Music by Son Lux

Leave a Reply