Adidas Originals: Original is Never Finished

This is a commercial ad of Adidas Originals. This commercial was released in January 2017 in United States. Under the title of “Adidas Originals: Original is Never Finished”.

We feature visionaries from the worlds of music, art, skate, and sport. Reaffirming the notion original is never finished, the film features a remix of the iconic song, “My Way” by Frank Sinatra with a provocative approach to today’s streetwear culture.

adidas Originals turns to the new generation of creators to inspire them to redefine their meaning of originality. ‘Original is Never Finished’ film explores this idea that driving culture forward can recreate the idea of what is truly original.

It was done by Johannes Leonardo, New York advertising agency. And, the commercial by Production Company is RSA Films and is directed by Terence Neale.

Lyrics:
I did what I had to do and saw it through without exemption
I planned each charted course, each careful step along the byway
And more, much more than this, I did it my way
Yes, there were times, I’m sure you knew
When I bit off more than I could chew
But through it all, when there was doubt
I ate it up and spit it out
I faced it all and I stood tall and did it my way

The commercial song is “My Way (Remix)” by Frank Sinatra recreated by Human. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Adidas Originals: Original is Never Finished
Client: Adidas
Advertising Agency: Johannes Leonardo, New York
Production Company: RSA Films
Director: Terence Neale
Executive Producers: Jules Daly, Paul Kawasaki
Producer: Rozanne Rocha-Gray
Director of Photography: Alexis Zabe
Production Company: Cape Town Egg Films
Executive Producer: Colin Howard
Producer: Rozanne Rocha-Gray
Actors: Snoop Dogg in “Doggystyle”, Stormzy in “Trap Syrup”, Mabel in “Tunnel”, Kareem Abdul-Jabbar and Brandon Ingram in “Raining Basketballs”, Dej Loaf in “Inflated”, Dev Hynes in “Mirrors”, Mark Gonzales and Lucas Puig in “Lucas & The Gonz”, Petra Collins in “The Birth of Venus”
Music: My Way (Remix) by Frank Sinatra recreated by Human

2 Comments

  1. Susan Jones January 31, 2017
  2. Susan Jones January 31, 2017

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